What if you are a partisan media outlet, and you have to report news that looks bad for your preferred party? What if you have a lot of flexibility in how you report the story? If you want to maintain a basic level of media ethics, you have to accurately report the basic facts. However, you have a lot of leeway in how you frame those facts, emphasizing some and downplaying others.
In this post, I’m going to look at how the United Daily News has reported its own recent survey results. The UDN has a strong partisan preference for the KMT. (I don’t think even my good friends working for the UDN would dispute the newspaper’s institutional political bias.) However, their own surveys show Han Kuo-yu trailing far, far behind. This isn’t the kind of news that will boost the morale of KMT sympathizers or inspire consumers to purchase lots of UDN copies at 7-11. So how should the UDN report those results?
Read full analysis here: